SEO, or Search Engine Optimization, is the process and strategies used to increase a website's visibility on search engine result pages (SERPs). It involves improving the quality and quantity of website traffic. By optimizing your website with specific keywords, high-quality content, and strong inbound links, a search engine such as Google is more likely to rank your website higher !
It’s a significant part of most business’s website performance, as well as a crucial component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
